A blog site for Kimota94 (that's me) to use for topics that interest me. Those topics originally included: comic books, Major League Baseball, the music and genius of Peter Gabriel and Magnolia Electric Company, the odd work-related topic like Agile Project Delivery, and any other little thing that comes to mind on any given day. Lately, it's mostly been that last one!
Friday, July 17, 2009
On Viral Marketing And When It Doesn't Work
Brian Hibbs, owner of the Comix Experience store in San Francisco (which I believe Vicki and I visited a couple of years ago), recounts an entertaining tale involving Neil Gaiman and singer/actor Tyrese Gibson. The former is a mega superstar in the world of comic books and fantasy, while the latter is apparently trying to get a toehold in the comic industry at the moment. When Hibbs' professional life happened to intersect with those two gentlemen somewhat simultaneously, hilarity ensued... not so much. Instead, Hibbs provides some good commentary on when social networking succeeds, and when it falls flat on its face.
Yes we were in that store. Very interesting use of twitter.
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